WH Collier has been making handmade bricks at Marks Tey, Essex for nearly 160 years and plans to continue for as long as the clay reserves last. Whilst the hand-thrown process remains pretty much unchanged, it is vital that products and their presentation are evolved for the modern market.
On the back of a wide-ranging product and location photography commission, we designed and built an all-new website with new branding creating the slogan ‘Beauty no machine can match’ and producing a short video to emphasise heritage character and handmade quality.
Key to the project was good colour and texture representation of the company’s products and a new brand with logo and colour scheme that signals modern relevance whilst retaining the important heritage of the brickmaking tradition and a sense of place and sustainability. See the website